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Pantone’s 2018 Colour of the Year is ‘Ultra Violet’

colour trends

Pantone’s annual Colour of the Year announcement is here and it looks like 2018 will be painted purple.

The bold shade is called ‘Ultra Violet’ and, according to the famous colour institute, it “communicates originality, ingenuity, and visionary thinking that points us towards the future”

purple colour trend

In the brand’s statement on the announcement, Pantone’s executive director Leatrice Eiseman explained: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.

From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.

The 2018 colour follows 2017’s ‘Greenery,’ a vibrant and fresh shade that reflected new beginnings.

This year’s choice speaks to a mystical or spiritual quality, the brand said, because of its association with mindfulness practices and the use of purple-toned lighting to inspire a connection in meditation.

It’s also said to reflect creativity, individuality and non-conformity, with a link to music icons including Prince and Jimi Hendrix, who played ‘Purple Haze’ in concert days before his death in 1970.

There’s no doubt this hue will dictate home design trends in the year ahead – along with fashion, beauty, food and packaging – and it’s said to be surprisingly easy to experiment with the distinctive colour. The brand recommends incorporating it into the home with a couch, piece of art or accent wall. Here’s some different ways to bring the shade into your home to inspire you.

Dining Set
Naro Glass Round and Grape Riva Four Seater Dining Set – Danetti
interior paint
Mylands Film, Television and Theatre Collection Paint FTT020 – Mylands Paints
Duette® Blinds
Duette® Blinds
Magical Kingdom Wallpaper –
wall art
Violet Waves At Dusk – Louise Mead
soft furnishing
Violet Cushion – Louise Mead

Want more ideas for Pantone’s newest shade and trends for 2018? Follow us on Pinterest for more home and interior inspiration.

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